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B-to-C EventsSampling: Dove Women Hit The Streets with Chocolate
Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.
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ArticlesIntegrated Marketing: Panasonic Invites Families To Live in High Definition
Television has always brought families together but Panasonic has a hunch that its HD products can do more than just draw slack-jawed sofa potatoes into the living room.
According to a Panasonic-sponsored Harris Interactive survey 63 percent of parents would spend more money on technology if it increased family time. To test the theory (and to get its products in the hands of consumers before the TV industry switches from analog to HD in 2009) the electronics brand is launching its Living in High Definition program. -
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ArticlesEvent Programs: Meow Mix Connects With Pet Owners Through Acatemy
Del Monte’s Meow Mix is giving pet parents a chance to embrace their inner feline with the Meow Mix Acatemy an event program featuring a variety of cat experts—including feline behaviorists therapists veterinarians and pet psychics.
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B-to-C EventsActivation: Lexus Targets Younger Demo With Virtual US Open
As part of its US Open sponsorship Lexus created a three-day virtual tennis tournament at New York City’s Rockefeller Center. Playing tennis on Nintendo’s Wii console participants vie to win the grand prize—a one-year lease on a Lexus IS F and tickets to the US Open finals.
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