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B-to-C EventsMalls Evolve
Malls continue to evolve into 360-degree marketing platforms
When you think of the American shopping mall what comes to mind? Lionel Richie instrumentals piped in on a tinny sound system? Blenders whipping up another batch at Orange Julius? Grandma and Grandpa walkin’ it out before the early bird special? Yes it’s true malls have a certain nostalgic charm (one EM reporter had her first almost-kiss in the food court) but as marketers it may be time to reevaluate the staid perception.
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B-to-C EventsBudgets are on the Rise
Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?
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B-to-C EventsHow Brands Can Join the Green Team
Want to be more Earth friendly? Take this advice from brands that already walk the talk
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B-to-C EventsSponsorships: GM To Exit Olympics After Beijing
Looking to become “more flexible” and to “better differentiate” its brands GM will no longer sponsor the Olympics after the 2008 summer games in Beijing.
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