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Guerrilla Marketing: FreshDirect Rolls To Moms

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A new guerrilla campaign is helping online gourmet grocer FreshDirect play up its consumers’ on-the-go lifestyles as the grocer enters new markets in New Jersey and Long Island; the company is also…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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