Strategy: Equal Campaigns For Flavor With Double-decker Bus Articles Posted on January 28, 2010 by Event Marketer Merisant’s first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. “We want to make Equal more of a visible choice than an invisible brand ” John Callahan senior… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Strategy: BB&T To Use New Deal To Target NASCAR Partners Suppliers Sports Marketing: Coke Out Pepsi In With New NHL Deal Integrated Campaigns: JetBlue Lets Consumers Speak Results: DoubleClick Sees Web Spike After Coffee Drive