Strategy: Equal Campaigns For Flavor With Double-decker Bus Articles Posted on January 28, 2010 by Event Marketer Merisant’s first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. “We want to make Equal more of a visible choice than an invisible brand ” John Callahan senior… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Event Programs: Canon Uses U.S. Open To Showcase New Technology Mall Marketing: Sharp Targets Upscale Shoppers with TV Lounges Sponsorships: Lever 2000 And Tennis Make A Love Match Legal Action: MasterCard Seeks Injunction Against FIFA