Strategy: Equal Campaigns For Flavor With Double-decker Bus Articles Posted on January 28, 2010 by Event Marketer Merisant’s first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. “We want to make Equal more of a visible choice than an invisible brand ” John Callahan senior… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Mall Marketing: After Success In New York Citibank ThankYou Program On The Road Pigskin Roundup: A Snapshot Of Three Fall Football Programs Mobile Marketing: All Spins Through Manhattan Service-based Events: Infiniti Offers Free Rides From Wired Store