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B-to-B EventsAn Inside Look at Sun’s Conference Upgrades
An inside look at Sun’s practical environmentally friendly conference upgrades
Despite the standard perception creating an environmentally friendly event doesn’t necessarily mean breaking the bank. A few key decisions made in the planning process can turn events a shade greener without a significant increase in investment or resources.
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B-to-C EventsThe Psychology of Experiences: Mastering All The Senses
A neuroscientist a color expert and a feng shui master walk into an event...
When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)
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B-to-C EventsBarCardz.com Takes on MySpace and Facebook by Leveraging Live Events
New social networking site BarCardz.com takes on MySpace and Facebook by leveraging live events
Young people will tell you—MySpace and Facebook would be way cooler if it weren’t for spam unsolicited invites and pervs.
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B-to-C EventsEvent Tours: SunnyD Adds New Elements To Road Trip
In the second year of its Summer 4Ever Road Trip Sunny Delight Beverages’ Sunny D brand has added a few new elements to the program. Most notably the brand has replaced last year’s brand-wrapped ice cream trucks with fully restored and customized 1960s-era Volkswagen buses. The buses are designed to evoke the nostalgia of 1964—the year that SunnyD was introduced to the market.
“The [brand] really comes to life with the new vintage vehicles ” Jennifer Cottle brand manager for SunnyD told Buzz.
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