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B-to-C EventsSponsorships: Valspar Builds Awareness with US Open Tie
Paint and coatings manufacturer Valspar is hoping to create some visibility for its new consumer paint brand as a sponsor of the United States Tennis Association’s 2007 US Open.
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StuntsMedia Stunts: WE tv’s Bridezillas Whip Up A Media Frenzy In Times Square
The WE network’s cake-covered brides are back baby. And this time they’re madder—and hungrier—than ever. To recap the network generated buzz for reality show “Bridezillas” in 2005 with a find-the-cash-in-the-cake stunt (brides fought tooth and manicured nail through a 15-foot three-tiered cake for a shot at $25 000) and in 2006 by challenging women with an obstacle course and climbing wall covered in eight inches of frosting.
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ArticlesMall Marketing: Sharp Targets Upscale Shoppers with TV Lounges
Shoppers at Taubman Centers will soon have a cool place to kick back. Sharp is bringing AQUOS Entertainment Lounges which will feature the high-definition TV from Sharp Electronics to 10 of Taubman’s centers. The partnership is Sharp’s first national alliance with a shopping center developer.
The lounges are an extension of a tour that Sharp brought to Taubman malls last year. The AQUOS Entertainment Lounge takes the concept to a new level becoming a more integrated part of the Taubman shopping experience.
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ArticlesMulticulti Marketing: Allstate’s Relationship With NASCAR Program Evolves
Allstate is expanding its involvement in NASCAR’s Drive for Diversity effort. This is its third year supporting the program which seeks to develop minority and female drivers and crew members. and this time around it plans to leverage its other NASCAR activities to support it.
Among the changes to the program? Allstate is sponsoring driver Jesus Hernandez in all seven of his NASCAR Grand National Division races. The Allstate No. 4 Ginn Racing Chevrolet debuted at the NGND East Series at Stafford Motor Speedway in Stafford Springs CT on June 8.
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B-to-C EventsFilm festival sponsorships
Tips for making the most out of film festival sponsorships
The chance to sponsor a film festival can be a sparkly proposition for brands. Events such as the Cannes Film Festival Sundance Film Festival and the Tribeca Film Festival have evolved from intimate industry affairs to blowout experiences that are attracting more celebs more buzz and yes more brands.
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