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ArticlesMedia Stunts: Dr Pepper Makes Music Reality Show In A Bubble
Dr Pepper and partner MTV are locking pop band Cartel into a transparent bubble on New York City’s Pier 54 and giving consumers all-angle access while the band records its next album. Beginning on May 24 all five band members will live in the 2 000-square-foot see-through bachelor pad and recording studio for six weeks. In true reality show style their every move will be web-cammed in real-time and recorded for a series of four reality TV shows to be aired on MTV. Consumers can interact with the band on-site via two-way microphones.
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ArticlesProduct Launches: Lumene Stages Orange Carpet Premieres
Beauty brand Lumene this month is launching an anti-aging skin treatment in the U.S. with a sampling effort at high-traffic areas and CVS/pharmacy stores in Boston New York City and Philadelphia.
The events called Orange Carpet Premieres play to the appearance of Radiant C Beauty Drops—an anti-aging skin treatment enclosed in bright orange capsules.
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Articles
Mobile Events: NBC Connects With Today Through Roving Studio
The Today Show’s eighth annual “Where in the World is Matt Lauer?” series got a boost in viewership this year thanks in part to a new integrated campaign that leveraged the web a user-generated video contest and a mobile studio.
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ArticlesGrassroots: Scholastic Taps Into Harry Potter Mania With Bus Tour
To promote the last installment in the Harry Potter book series Harry Potter and the Deathly Hallows Scholastic is sending a purple double-decker (painted like a triple-decker) bus to libraries across the country. The Harry Potter Knight Bus tour based on the fictional Knight Bus from the third book Harry Potter and the Prisoner of Azkaban will stop at 37 libraries in 12 states over seven weeks. Fans will be invited inside where they can record their thoughts about the books in a short video diary entry.
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SponsorshipsSports Marketing: Puma Creates Regional Golf-And-Gamble Scrambles
If PUMAPalooza doesn’t sound like your dad’s golf tournament then the marketing message is spot-on. Puma the German tennis shoe and athletic apparel company is launching a series of proprietary golf scramble events to shake up the game’s staid persona and get the word out about its recent entree into the golf category.
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