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  • B-to-C Events

    Activating Year-Round at Vacation Destinations

    Tourist destinations can be attractive marketing venues especially when they’re home to tournaments festivals and annual events that boost attendance.
    But executing events at resorts requires a hands-on year-round commitment even if the focus is making connections during high-traffic season. Keeping things as fresh and creative off-peak is as important as during the main events. Whether it’s snow bunnies or  snowbirds you’re targeting here are six ways to make it cook.

  • B-to-C Events

    Five Must-Have Merger-Proof Contract Clauses

    XM merged with Sirius in February. Enterprise Rent-A-Car bought Alamo and National in April. AT&T Bell South and Cingular Wireless finally made the marriage official in December. (For the moment anyway.)

  • B-to-C Events

    Getting Internal Signoff for Your Event Programs

    Getting customers excited about your brand can be tricky. But getting approval for an event marketing program from corporate decision makers and budget gatekeepers can be even harder.

  • B-to-C Events

    Inside Anheuser-Busch’s Event Marketing Group

    The King of Beers is well known as a pioneer in mobile marketing but Anheuser-Busch’s first foray into the discipline predates the big-rig era.

  • B-to-C Events

    Guerrilla Marketing 101 for B-to-B Marketers

    Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers. The same aspects of guerrilla that make it such a success with consumers translate in b-to-b as well. Four tips for making guerrilla a component of your overall marketing strategy:

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