Latest
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B-to-C EventsImmersive Contests: Finding the Balance Between Brand Engagement and Overload
Perhaps it’s the success of American Idol and Dancing with the Stars those months-long contests that demand participants give it their hearts and souls. Those shows’ stellar ratings just might be the reason more brands are engineering long-term live events that ask consumers to devote their time energy and creativity sometimes for weeks or even months.
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B-to-C EventsLeveraging the Real Estate Outside Mobile Vehicles
Marketers begin to leverage the valuable real estate outside mobile vehicles as much as they do inside spaces
As more companies dive into mobile marketing the onus is on each brand to find a way to differentiate the experience from the competition and keep consumers engaged. The latest trend?
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ArticlesBad Breakups: Verizon Severs Ties With Stefani Tour
Verizon Wireless last week pulled the plug on its presenting sponsorship of Gwen Stefani’s current tour because of the recent controversy surrounding the tour’s opening act Akon
At a concert last month in Trinidad Akon danced provocatively with an underage girl onstage. Soon after the concert video of the event was widely circulated online. The concert was not a part of his current tour with Stefani.
The company also removed Akon’s ringtones and music from its stores and handsets. -
ArticlesEvent Tours: Mondavi Takes Winery Experience On The Road
Robert Mondavi Private Selection is bringing the California wine country experience to cities across the country with a tour designed to educate consumers both about wine in general and Mondavi products specifically.
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Pop-UpsPop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands
Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring and styling beauty consultations and zones filled with product samples.
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