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  • B-to-B Events

    At Unconferences Attendees Ditch Scheduled Sessions and Make Up Their Own

    You’ve labored over the schedule planned high-energy breakout sessions designed fun networking opportunities made sure to break the speakers up into tight 20-minute segments and punched up the entertainment. But ask attendees what they love best and all they can think about is the snack break. Jeez.
    Fear not seminar warrior. There’s a way to harness the power of the impromptu hallway chit-chat without sacrificing interest in your event. It’s called—you ready?—an unconference.

  • B-to-C Events

    DaimlerChrysler Expertly Mixes Media Stunts with Consumer Engagements

    A well-executed media stunt not only will have press lining up to take photos and shoot video but also can get consumers to ooh and ahh from the sidelines.
    Over the last several years DaimlerChrysler has been regularly taking the photo op a step further—using the events to generate p.r. and media hits as well as spur consumer interaction. The automaker’s range of events has included everything from auto show launches to tactical one-offs.

  • B-to-C Events

    The Seven Secrets of Municipal Sponsorships

    In 2003 Snapple’s groundbreaking $106 million deal with New York City guaranteed the beverage brand exclusive access to the Big Apple’s 1 200 schools. The partnership made headlines and drew national attention.

  • B-to-C Events

    Are Influencers a Myth?

    Influentials probably don’t exist at least not in the way you think they do. That’s the hypothesis of Columbia University sociology professor Duncan Watts and University of Vermont assistant mathematics professor Peter Dodds.

  • B-to-C Events

    Getting a Multiple-Leg Mobile Tour on the Road

    For many brands a mobile tour is exactly the right medium but without the optimum reach.

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