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PepsiCo has signed a multiyear deal with the National Hockey League
replacing Coca-Cola which had been an NHL sponsor for 17 years.

 

Susan McDermott a spokeswoman for Coca-Cola told Buzz that the brand
felt it could find more value in deals with the individual teams. “It
became apparent to us that the level of value at the national level
wasn’t what we were looking for ” McDermott said. “Given that we have
18 of the 30 NHL teams including all six in Canada and five of… the

Earlier this month IBM executed the largest live event in the
company’s history—a town hall gathering for 19 000 employees in India
including 10 000 in Bangalore and 9 000 linked by satellite from Delhi
Kolkata Mumbai and Pune. The objective was to “demonstrate to IBM
India and to the world that a model of global integration is the future
for IBM and for all enlightened businesses ” Heidi Terens vp-corporate
events for IBM told Buzz.

 

The core event was held June 6 at Bangalore’s Palace Grounds—a large

To help introduce its new do-everything handheld device the Q
Motorola has taken over a high-traffic storefront on Chicago’s
Magnificent Mile for its first foray into pop-up retail dubbed
Destination Q. Opened earlier this month the shop features a handful
of podiums that show off the device’s different
capabilities—communications media playing Internet and so on. Reps
give demos take photos that guests can print out using a Bluetooth
connection and guests can use the gadgets to make free calls.

 

Dodge this month sent three teams of college students on road trips
each in their own Caliber hatchback wagon to generate attention for
the new vehicle and raise funds for Doctors Without Borders.

 

Teams from Boston College Northwestern University and Texas
Christian University each hit three different markets en route to Miami
where they met for a finale event. Along the way their mission was
to set up events that introduced Gen-Y consumers to the Caliber. Each

Panasonic’s Oxyride brand took a not-so-subtle swipe at competitor
Energizer with its Neuter Your Bunny campaign funding the procedure
for five rabbits at a New York City veterinarian’s office on June 15.

 

The brand worked with the House Rabbit Society for the initiative
seeking out bunny owners on web sites such as craigslist.org to
nominate their pets for the procedure. Panasonic used a branded
vehicle the “Neuter Scooter”—c’mon what else could they have possibly