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Legal Action: MasterCard Takes Back World Cup Heads Roll At FIFA

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A New York federal district court ruling this month gave MasterCard International the right to continue as a sponsor of the next two soccer World Cups blocking FIFA’s agreement with rival Visa. The…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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