May 2008

Activating Multiple Platforms

The best event programs take one sponsorship event or message...

Building Brand Affinity

  A perfect getaway for most of us means sandy...

Cool Mobile Tours

Mobile tours are hitting the long and winding road with...

Getting the Most Out of a Pop-up

When brands make a major investment in creating and executing...

Going from Video to Viral

WITH VIRAL MARKETING top of mind cool green-screen programs can...

Handling Multi-divisional Portfolios

How to Create More Efficient Mobile Tours

Mobile marketers are going green as quickly as they can...

Standing Out as a Sports Property Part II

Taking the Trade Show Message Outdoors

Targeting B-to-B Influencers

Rob Cross an associate professor in the management department of...

Calle Ocho 2008

IN LITTLE HAVANA the scene and smells were comfortingly familiar—the...