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Teva Hits Vail for a Mountain Games Sponsorship Program
MANY BRANDS rely on their biggest sponsorship properties as once-a-year...
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Full Circle
IN THE WORLD OF outdoor event setups tents may be...
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The Giving Experience: Nonprofits Find Success in Event Marketing
EVENT MARKETERS have heard all the myths. Events can’t generate...
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Alert The Media: Capitalizing on Trade Press
Your trade show presence is a huge investment. You spend...
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Experiential Potential – Hotels Compete by Leveraging Experiences
One thing hoteliers all agree on: Consumers’ needs are changing....
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Go Green and Go Hybrid
"IF YOU BUILD IT THEY WILL COME." Hold up creepy...
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Event Permits: Making Sure a Sampling Program Follows The Rules
YOU'VE PROCURED THOUSANDS of samples trained brand ambassadors and are...
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Steal This Idea: Ben & Jerry’s
Ice cream brand Ben & Jerry’s kicked off a new...
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The Price Is Right: And Alltel Makes the Right Call
SINCE LAUNCHING ITS MY CIRCLE CAMPAIGN in 2006 Alltel Wireless...
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Teaching Moms to Respect the Pouch
IN A WORLD of cans and bottles the silvery Capri...
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Women In Event Marketing: The First Edition
In the not so distant past women draped themselves on...
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Woman Of The Year
Stop into McDonald's on a Saturday afternoon in suburban Chicago...
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Women in Event Marketing: Pollack
Who she Is: When Pollack joined Google four and a...
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Women in Event Marketing: Litzow
Who she is: Litzow is charged with ensuring that SAP’s...
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Women in Event Marketing: Brungardt
Who she is: With 32 years on the job at...
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