Media—Publishing/TV/Radio Archives - Page 6 of 27 - Event Marketer
Pandora gets (pop-) up and personal at their concert
WHY THE JUDGES LOVE IT: When it comes to Pandora’s annual pop-up concert, extending the program’s reach is a critical piece of the strategy. This year, Pandora designed an interactive experience built for organic social sharing to make it happen. The brand asked concert attendees a series of questions, with topics ranging from their perception...
LG brings the theater to your home
WHY THE JUDGES LOVE IT: LG understands that while going to the movies is fun, there’s nothing like enjoying your favorite shows and films from the comfort of home. So to promote its OLED 4K TVs, the brand created the LG Cinema House. The experience, housed inside two shipping containers, featured 360-degree surround-sound technology, screens...
HBO’s “The Defiant Ones,” all access event lets consumers express there self
THE SETUP: With a star-studded cast at the helm, HBO’s four-part documentary, “The Defiant Ones,” about two music industry legends, promised plenty of viewers. So the network developed an aspirational goal that went beyond driving tune-in: establishing a cultural foothold for the series by celebrating the defiance in everyone. The brand targeted large-scale events, like...
HBO’s documentary, “The Defiant Ones,” is a success
WHY THE JUDGES LOVE IT: HBO’s documentary, “The Defiant Ones,” follows the failures and triumphs of two music industry moguls, prompting a campaign that celebrated the defiance in everyone. The brand headed to major events, like SXSW, to interview hand-selected “defiant ones” about the obstacles they’d overcome to achieve success, then shared them digitally. The...