Media—Publishing/TV/Radio Archives - Page 7 of 27 - Event Marketer
Instagrams new activation turned Instaglam
THE SETUP: Instagram Storyscape, which appeared at this year’s Cannes Lions Festival as part of Facebook’s on-site activation, was a video art installation featuring eight hours of Instagram stories collected from around the world and projected onto an elaborate, cityscape set design. A collaboration between Instagram and artist/designer Es Devlin, Storyscape began with messaging and...
FX series “Legion” lets attendees see the world through the leader characters point of view
WHY THE JUDGES LOVE IT: The psychedelic art installation echoed a key theme in season two of the FX series “Legion”—“A sane man in an insane world.” Attendees explored a visual representation of the lead character’s powerful, fractured mind—culminating in a 16-foot-tall chamber in which guests were fully immersed in a short film by visual...
Frontier Developments brings Jurassic World to life for its new game
THE SETUP: To celebrate the release of its new game Jurassic World Evolution, British game developer Frontier Developments created a rather unconventional trade show booth at E3 2018 in Los Angeles. The game allows fans to construct and run their own Jurassic Park. But rather than merely setting up game consoles for attendees, the company...
“The Good Place” takes immersion a step farther at Comic Con
THE SETUP: If there is one thing Comic-Con attendees like most it is immersions. NBC, in taking over a 4,000-square-foot space in The Gaslamp Square in San Diego across from the convention center, created “The Good Place” world from the series. Forty consumers entered at a time through the big doors and into the neighborhood...