Media—Publishing/TV/Radio Archives - Event Marketer
HBO Asks ‘Game of Thrones’ Fans to Literally Bleed #ForTheThrone at SXSW
Ahead of the eighth and final season of “Game of Thrones,” HBO set out to see just how deep fans’ allegiance to the series runs by asking them to Bleed #ForTheThrone—literally. The global campaign, which kicked off in Austin during SXSW, supported the American Red Cross, which at the time was facing an emergency blood...
Univision Leans on Vignettes to Demonstrate its Appeal to Hispanic Americans
Univision is the nation’s leading media company serving Hispanic America. But at the crowded Upfronts, the company needed to ensure the power of its television networks, content and viewing audience would not get lost in translation. It needed to familiarize media buyers and marketers with the language, artists and cultural themes that traditional sizzle reels...
Univison’s Virtual Upfronts Campaign Offers Viewing Kits, AR and a Digital Hub
The Upfronts, even virtually, are crowded, so in its pivot Univision launched a month-long campaign to drive interest and registrations, which included mailing viewing kits and launching a digital hub and viewing guide. For the live event, which 3,000 attendees tuned in to, the brand broke up the mundane livestream routine by employing dynamic overlay...
Funimation’s Virtual Fan Con Offers Panels, Meetups and an Esports Battle
Anime brand Funimation participates in more than a dozen conventions each year. But in response to the pandemic, the brand launched a virtual con with panels, workshops, cosplay meetups, screenings, a live trivia game show, and an esports competition. A highlight we loved: The VShouts attendees could purchase—authentic autographs and a personalized video from the...