Media—Publishing/TV/Radio Archives - Page 4 of 27 - Event Marketer
Univision Leverages Synchronized Screens at its Immersive Upfront Event
Univision ditched the traditional upfront presentation in favor of a more immersive experience at a multi-level, museum-like event space in Manhattan. The 60-foot mainstage was backed by staggered 70-inch LEDs, and other design touches leveraged the building’s industrial architecture—like LEDs and video-reflecting mirrored panels on the structural pillars. Content could be controlled to sync across...
Twitter Welcomes SXSW Attendees into its Eclectic ‘Home’
Thanks to the way news breaks and trends spread, content on Twitter is constantly changing. The brand wanted to bring the same principle to its activation at SXSW, so the space—a large home with an expansive backyard—was completely remade 12 times over the four-day event. The design melded Austin’s eclectic, Southwestern style with the brand’s...
Amazon’s Massive Comic-Con Footprint Brings Three Series to Life
Amazon Prime Video’s Comic-Con activation showcased three of the service’s key series: “The Expanse,” a futuristic sci-fi drama; “Carnival Row,” a neo-noir Victorian fantasy; and “The Boys,” about a team of vigilantes fighting against superheroes who abuse their powers. The brand took over a 60,000-square-foot parking lot, creating environments that put attendees in the middle...
AR animations helped bring the “American Horror Story” activation at San Diego Comic-Con
FX Networks’ goal with its “American Horror Story” activation at San Diego Comic-Con was to scare and excite the series’ fans without revealing spoilers of the upcoming season. What materialized was a mysterious, sneak peek of what was to come, fueled by an augmented reality-enabled tour of the “American Horror Story Eccentricities Collection.” The collection,...