Media—Publishing/TV/Radio Archives - Page 5 of 27 - Event Marketer
“The Good Place” truly came to SDCC with its now real life neighborhood for attendees to take apart in
When you’re tasked with reimagining an experience as playful and whimsical as the afterlife, the sky’s the limit. Literally. To promote and build buzz for the third season of “The Good Place,” set in a Heaven-like paradise imperfectly designed by architect Michael (played by Ted Danson), NBC wowed superfans and new fans alike at San...
The Last Fan standing at the binge watch competition for FOX gets to have their own role
TV show superfans are a powerful and passionate demographic, so when Fox picked up “Last Man Standing,” a sitcom that originally ran on ABC for six years, the network put supporters to the ultimate test to prove their devotion, aiming to earn brand loyalty in return. Ahead of the show’s seventh season and network premiere,...
Netflix ‘killed’ the game with their mobile marketing with their show “Santa Clarita Diet”
California fad diets are rampant, so to promote the second season of its series “Santa Clarita Diet,” which follows the story of an undead woman who adopts cannibalism, Netflix put a playful spin on the concept to draw in new viewers and rev up loyal fans. Building on the success of the show’s first season...
‘Escape’ into the world of “South Park” at San Diego Comic-Con
Comedy Central’s “South Park” fans are dedicated and span generations, fueling the success of the 22-year-old adult animated sitcom. Due to that history, they’re also pretty knowledgeable about the nuances of the satire and its characters and plotlines. So, when it came to engaging fans at San Diego Comic-Con, Comedy Central turned to the escape...