Consumer Package Goods—Non Grocery Archives - Page 13 of 23 - Event Marketer
Fisherman’s: Strong Lozenges, Strongman Mud Run
They came, they ran, they crawled, they jumped, they conquered. It was all part of the Fisherman’s Friend Strongman Run, a one-of-a-kind, demanding and cutting-edge experience that in February 2007 pushed 1,930 German participants to the limit as 12,000 spectators cheered them on. The runners overcame 11 obstacles, bounding up hills formed of bales of...
Walmart Meeting Offers Live Interaction, Mini Concerts
When you’re numero uno on the Fortune 500 list, your annual shareholder’s meeting had better be pretty friggin’ good. This year, Wal-Mart delivered. Big W skipped the elaborate Broadway-style musical numbers and instead tried a new approach to its mission–critical annual meeting. We called it “Funny bones, heartstrings and rock stars.” They, um, didn’t call...
Blizzard Releases StarCraft II in a Gamer’s Theme Park
The official unveiling of StarCraft II by Blizzard Entertainment needed to live up to the excitement surrounding its much-anticipated release. At the 2007 Blizzard Worldwide Invitational, the stage was set for a memorable debut. The event was designed like an indoor amusement park with different themed areas set up for gamers to explore. The StarCraft...
Unilever Targets Hispanic Women with Retail Cook-Offs
In order to inspire Hispanic women to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the year-long, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held inside supermarkets and at festivals in the hopes of becoming one of two finalists...