Industry: Consumer Package Goods—Grocery

At its Global Leadership Conference, Starbucks focuses on strengthening connections with the 10,000-plus store managers and regional managers who serve customers daily. For a recent four-day conference in Houston, the brand’s goals were to create unforgettable experiences that reinforced the company’s message of leadership across the business and inspire the team to take the next […]

Sports sponsorship activations can be limited by the square footage of a stadium or arena. But social media enables brands’ investments to soar way beyond the fences. To shake up its 27-year sponsorship of tennis’ U.S. Open, Evian served up a series of live and social media strategies that transformed every touchpoint at the tournament into […]

Coke’s activation of the 2012 Summer Olympics in London was a global campaign that began with live crowdsourcing, continued with one of the biggest-ever customized music tie-ins and became one of the largest examples of sports and entertainment fusion. There were full-time social media amplification and global retail elements before and during the Games, and […]

The two-story Hershey’s Chocolate World experience envelopes consumers in the brand’s 800-plus candy offerings, including entering the store through a six-story Hershey Bar. Inside, visitors can create customized candy mixes, star in their own Reese’s ad and view an 800-pound chocolate replica of the Statue of Liberty. An array of LED-illuminated 15-foot tall Hershey’s Kisses […]

What better symbol for a natural food company than a tree? That was the thinking behind the Nature’s Path exhibit at Natural Products Expo West 2015, where the company, which was celebrating its 30th anniversary, also wanted to reflect its deep organic roots and the organic foods it produces. Besides all that, the exhibit had […]