Industry: Consumer Package Goods—Grocery

To position the Nescafé Dolce Gusto as a cost-effective alternative to major coffee house beverages and to excite retail salespeople about the product, the company sent retail staffers to one of 20 Dolce Gusto University training days and then implemented an in-store demo program at 450 retailers last fall. Consumers who stopped by Bloomingdale’s, Macy’s, […]

To compete in the premium tequila category against big names like Patrón and Jose Cuervo, Sauza Tequila brand Hornitos took its tangy elixir to the experts: Mexican Americans. The objective was to have these “pros” approve its 100-percent authentic agave flavor in order to boost confidence among mainstream tequila consumers when considering the brand for […]

LU Biscuits, most recognized for its Le Petit Ecolier biscuit, was looking to drive awareness and trial in key markets for what it calls its “chic little biscuit.” But as a brand found on supermarket shelves, it had to find a way to reach an audience that gravitates towards premium products. The brand tied to […]

Tillamook Cheese in 2009 took to the streets with a custom-restored 1966 Volkswagen Bus in order to help people who aren’t regularly exposed to the brand taste the product and hopefully, “fall in loaf.” The overarching goals were to share product samples, recipes, coupons and encourage people to join the official Tillamook Fan Club. To […]

Leave it to Ben & Jerry’s to turn the ordinary upside down. The Vermont-based brand known for its eclectic and delicious ice cream combinations stepped up its surprise factor during its 2009 summer tour with a vehicle that stopped traffic wherever it went. To generate awareness and trial for its new Flipped Out sundae, which […]