Computer Hardware/Software/High Tech Archives - Page 8 of 55 - Event Marketer
IBM helps attendees connect with the world of healthcare
WHY THE JUDGES LOVE IT: With the goal of clarifying the role of artificial intelligence in healthcare and humanizing a technical subject for radiologists and healthcare providers, IBM created three separate areas for attendee education: theater-style presentations functioning as an overview, demo kiosks featuring real-life applications of AI in healthcare, and private meeting room spaces...
Intel makes it known of their role in the tech world
THE SETUP: To demonstrate Intel’s role in developing smart, data-powered experiences and technologies like autonomous driving and artificial intelligence, the brand staged a massive keynote at CES 2018 in Las Vegas featuring immersive demonstrations leveraging Intel technology—including the first U.S. flight of an Intel-powered flying car, the Volocopter. The event kicked off with a live...
Rubrik lights up its trade show exhibit
WHY THE JUDGES LOVE IT: Some exhibits go for function, others for maximum exposure. Rubrik went with the latter, creating an art installation for a booth that integrated 500 suspended beams that emerged from the back wall to create a live-wired canopy. The beams were internally lit and programmed to undulate in unison, creating waves...
IBM uses LED to their advantage
WHY THE JUDGES LOVE IT: The design goals of IBM’s Think Welcome Experience were to spark inspiration, spur emotion and showcase how IBM and its clients are solving world challenges together. The 14-foot LED tunnel that ran underneath the second floor of the exhibit was a super-highway of content and branding. On either side of...