Computer Hardware/Software/High Tech Archives - Page 6 of 55 - Event Marketer
Attendees enter the 5G Experience Labs for a new life experience
Though 5G wireless technology is poised to change the world as we know it, from self-driving cars to telemedicine to gaming to smart home devices, most people are unaware of its true capabilities. Verizon set out to address this disconnect through presenting 5G as something consumers could touch, see and experience, while driving home the...
#Xerocon was the adult playground we all have been waiting for while still being educational
Accounting software company Xero’s annual networking and educational event isn’t the only financial conference in the space. Therefore, a point of difference is absolutely key for the brand. To achieve that, it built a massive adult playground, a unique breakout formation and a Las Vegas-themed wrap party for the ages. Attendees mingled in an 80-foot,...
Intel “flips the classroom” with their VR mobile marketing tour
Now more than ever, careers in science, technology, engineering and math are booming, with employment in STEM fields expected to grow 13 percent by 2027 in the U.S. So when Intel discovered that most U.S. classrooms don’t have the resources necessary to prepare students for the workforce of the future, it conjured up a mobile...
Microsofts app leads to color in NFL helmets and the life of many
WHY THE JUDGES LOVE IT: Microsoft’s Surface technology is often seen on the NFL’s sidelines, but its impact stretched beyond football thanks to Create Change, an integrated campaign designed to foster social change with the help of five NFL stars who run charities. Its retail component featured a custom illustration app that let customers design...