Computer Hardware/Software/High Tech Archives - Page 54 of 55 - Event Marketer
PayPal Sets Up Shop to Showcase its Payment Tool
PayPal is the giant of the online payment world, but the company was out to show retail executives that it can also be used in a live setting—in brick-and-mortar stores—just as easily. To do that, it created the PayPal Shopping Showcase. The brand transformed a storefront in New York City’s trendy Tribeca into a series...
Norton Program Puts Cybercrime Threats in Context
As cybercriminals get craftier and more sophisticated, so, too, do the tools designed to protect against them. Norton capitalized on this fact, and introduced its newest security product Norton 360 V5 with the Norton Cybercrime Index program. The campaign featured a mix of p.r., live events and retail promotions that leveraged a subtle dose of...
Attendees Digitally Schmooze Before Microsoft Forum
The Worldwide Partner Conference (WPC) is the premier, annual event for Microsoft’s Partner Network. Through keynote addresses, sessions and networking events, partners have the opportunity to hear Microsoft’s vision for the year, learn industry trends and best practices, meet with Microsoft representatives and—hopefully—form profitable connections with one another. The goal for this year was to...
Microsoft Gets Bloggers Talking at Nightlife Events
It takes a lot more than a free sample to make an impact with the movers and shakers in the blogosphere. Microsoft’s Windows Phone set out to boost perception and adoption among bloggers and key consumers with a hands-on trial experience called the Windows Phone Night Market. For two nights in each of five cities,...