Computer Hardware/Software/High Tech Archives - Page 53 of 55 - Event Marketer
UBM Shows its Game Face with a Customized App
UBM’s Game Developer Conference is the primary forum for programmers, artists, producers, game designers and business decision-makers involved in developing interactive games to exchange ideas and shape the future of the industry. This year, to keep them connected with each other, the conference organizers and content, UBM got its game on with a customized event...
Adobe Gets Hands-On at Photoshop Pop-Up Store
Adobe’s Photoshop & You pop-up shop offered hands-on experiences with Photoshop through how-to sessions, photo walks, printing workshops and individual sessions with Photoshop experts. Located in a former San Francisco gallery space, the pop-up took advantage of the venue’s exposed beams and concrete, high ceilings and natural light, all of which reflected the aesthetics of...
Cisco Takes GSX Sales Meeting to New Heights
Every year, Cisco finds new ways to improve and enhance its annual Global Sales Experience (GSX). For one recent GSX, the company focused on how to arm its global sales force with strategies for meeting the year’s goals and sales objectives, while recognizing and rewarding individuals for their performance and motivating them to achieve beyond their...
Event Savvy Helps Compuware Bridge the Continents
Compuware’s global user conference was a virtual event that reached more than 30 countries, including India, Mauritius, Mexico and Sri Lanka. The biggest challenge was the ’round-the-clock schedule needed to serve up an event to par- ticipants on multiple continents, but Compuware was up to the task—and the company figured out some other tricks of...