Banking/Insurance/Real Estate Archives - Page 9 of 18 - Event Marketer
Capital One Promotes Community Theme at SXSW
Capital One’s Future of Banking installation was as warm and friendly as a neighborhood coffee bar. While fresh-brewed coffee and a community table attracted the digital natives, film and music buffs and cultural leaders who attend SXSW, glass shelving, wood-grain louvers and Mondrian-like grid structures that housed monitors and graphics completed its picture of a...
Country Financial Charms Sales Reps with Live Theater
Country Financial’s 2015 Financial Sales Congress may have been in Las Vegas, but a cast of Broadway actors and directors helped it instill in its sales reps the idea that they are more than just insurance and financial planning providers. Led by BT McNichol (of “Billy Elliot” fame), compelling acting, powerful vocal performances, animated backdrops...
State Farm Campaign Lets Consumers Call the Shots
Anyone who’s ever executed a program in the Big Apple knows how hard it is to impress New Yorkers. They’ve seen it all when it comes to marketing campaigns. But State Farm hit it out of the park with its Call Your Shot promotion, a lead-generating, buzz-building event that delivered a one-two punch in Yankee...
State Farm Hits a Homerun with Baseball Field Replica
To tap into the hotly pursued Hispanic market, State Farm leveraged its Major League Baseball partnership and hit the road from April to September with its inaugural Fiesta del Jonron (homerun festival). The 21-week mobile tour hit 16 different markets, activating at Hispanic community events. A miniature baseball stadium replica served as the centerpiece of...