Banking/Insurance/Real Estate Archives - Page 13 of 18 - Event Marketer
Mutual of Omaha Gets Wild with Interactive Exhibit
“Wild Kingdom” has been, well, the king of wildlife TV shows for nearly 30 years. The traveling exhibit launched in 2005 was aimed at cementing the link between the program and long-time sponsor Mutual of Omaha—and designed to build a database of potential customers for the financial services provider. Over a 5,600-plus-square-foot space, there were...
Washington Mutual Rewards Employees with Hawaii Trip
Eleven hundred winners of Washington Mutual’s in-house incentive programs invaded Big Island in Hawaii for the President’s Club event, which featured sessions and events aimed at driving future sales—and inspiring others in the company to achieve President’s Club status. The event’s first day kicked off with a Pure Aloha-themed general session stage set. At an...
State Farm Delivers a 50 Million Pound Challenge
Smart marketers know that effective market outreach is about much more than just picking from a few broad demographic categories. State Farm’s 50 Million Pound Challenge program focused on one key community—African-Americans—but then layered in activation strategies designed to appeal to the community’s diverse passions and unique health concerns. The resulting campaign turned a macro...
Quicken Loans Pampers Employees at Anniversary Gala
Quicken Loans’ 20th Anniversary celebration was a big party for the brand’s 5,000 employees, managers, vendors and clients—and it gave the brand the opportunity to introduce the newly renamed home of the Cleveland Cavaliers, Quicken Loans Arena. (Company founder Dan Gilbert is also majority owner of the hoops team.) “We have literally received hundreds of...