Nightlife marketing Archives - Page 9 of 22 - Event Marketer
Dr Pepper Tour Targets Hispanic Teens with Club23
To create brand relevance and familiarity between its product and young Hispanic consumers, the Dr Pepper Snapple Group hit the road with its Vida 23 road tour. The centerpiece of the tour was a triple-wide 18-wheeler, named Club23, designed to operate like a teen club on wheels, complete with a Dr Pepper sampling station, video...
Red Bull Turns a Truck into an Audio-Visual DJ Booth
In order to boost brand awareness among consumers and make the brand more approachable, Red Bull created four hardcore dj SUVs—large in stature and equally ready for off-road or city cruising. To build it, the brand converted an MXT from a truck to a SUV, with the roof rising up to expose a complete A/V...
Bacardi’s On-Premise Tour Ends at Music Events
To recruit more male rum drinkers ages 21-24, and connect its brand to the music and entertainment scene, Bacardi this fall launched the Untameable Tour, a program that started in bars and ended at epic music destinations like Lollapalooza and TomorrowWorld—with a heavy pour of digital extensions in between. During three-hour bar takeovers across the...
Verizon Translates Super Bowl Fan Votes into a Light Show
The Super Bowl is a perennially cluttered environment with major brands vying for share of mind among fans on-site and at home. For Super Bowl XLIX in Phoenix, Verizon re-activated and reinvented a successful strategy deployed for the previous year’s Super Bowl with a social media campaign that measured fan votes through a custom algorithm...