Nightlife marketing Archives - Page 8 of 22 - Event Marketer
Smirnoff Connects with Social Media Influencers
Slick venues. Sophisticated drinks. Unforgettable nights. That’s what Smirnoff Experience was all about, as well as injecting some new life into its Smirnoff 21 Vodka and Smirnoff Ice brands. Both Diageo products had seen better days in terms of consumer awareness until the Smirnoff Experience, with its rockin’ party atmosphere, changed all that. For Smirnoff...
Absolut Lets Consumers Customize Their Concoctions
To connect with highly educated and socially active 21- to 29-year-old urbanites, Absolut Vodka created the integrated Create a Crush and Reflections campaign. The program incorporated sampling using the new Absolut Juicer, which allowed consumers to personalize concoctions using freshly-squeezed ingredients. After consumers customized a drink, they named it and posed with it for a...
Nokia Turns New Product Campaign Over to Bloggers
When Nokia released its N97 multimedia device targeting early adopters of the latest and greatest in technology, it handed its campaign and device over to bloggers and invited them to post their discoveries online during a two-week tour to Chicago, Los Angeles and San Francisco. Challenges included reaching out through various online channels and hosting...
Warner Bros. Press Party Packs in ‘Sex and the City’ Fans
Most “Sex and the City” fans would have given their right Manolo Blahnik to attend Carrie and Big’s on-screen wedding at the New York Public Library (before Big dumped Carrie at the altar, that is). So to celebrate the DVD release of the “Sex and the City” movie, Warner Bros. recreated the wedding that never...