Nightlife marketing Archives - Page 7 of 22 - Event Marketer
Harley Revs up its Charity Ride with a Theme Park
Watching a fleet of 25,000 Harley-Davidson motorcycles come roaring down the freeway is enough to make your heart race. And that’s exactly what the brand wanted to do with its 25th annual Love Ride—the world’s largest one-day motorcycle fundraising event that has donated over $21 million to non-profit organizations since its inception. The program revved...
T-Mobile Builds Pre-Show Buzz with a Sidekick Lounge
T-Mobile’s five-city tour last March and April was all about making existing Sidekick customers feel like VIPs while bringing the brand to life for music-loving potential customers. Before each concert street teams hit pedestrian hubs in each market to drive consumers into retail stores where contest entries for tickets to the concerts were available. Also...
Bacardi Makes Noise at New York City Lounge
Bacardi B-Live was the bash all the cool kids wanted to attend summer 2009. Taking over venues in 23 cities, Bacardi treated consumers to a fully immersive branded club experience with music icons as well as emerging artists, including DJs Jazzy Jeff, Tiga and Steve Porter, who mixed beats on stage with a giant old...
Dos Equis Creates ‘Interesting’ Academy to Recruit Targets
Party people are always on the go, so to keep up beer brand Dos Equis created the Most Interesting Academy. Targeting 21- to 34-year-old affluent educated men, the program stemmed from its Most Interesting Man in the World campaign, now in its third year, which helped the brand differentiate itself in the beer market. The...