Nightlife marketing Archives - Event Marketer
Santa Margherita Invites Audiences to ‘Follow the Vine’
Knowing that wine culture can seem a bit esoteric to many consumers, Santa Margherita produced an experience to inform and excite its audience about the subject. Aiming for the sensory experience of a Northern Italian vineyard, the brand created a modular grapevine maze (executions ranged from 900 to 2,500 square feet, depending on the venue),...
adidas Marks the World Series With Social Media-Powered Vending Machines
The 2018 World Series between the Dodgers and Red Sox featured several athletes who endorse adidas, and the brand engaged consumers in real time as the Series unfolded, blending social media and activation at Los Angeles and Boston sports bars. When an adidas endorser made a big play, @adidasbaseball social accounts posted an image with...
Targets “Gather Round” campaign lit up New York City’s Pier 17
The most wonderful time of the year is also the most competitive time of the year for many retailers, so to secure mindshare among consumers and commemorate the communal nature of the holiday season, Target launched its “Gather Round” campaign. With New York City’s Pier 17 as its backdrop, the brand unleashed a content-based stunt...
Miller Lite’s Taste Tests Target Young Beer Drinkers
It seems like every time you turn around, a new craft beer has entered the market, and when it comes to light brews, Bud Light tends to dominate the bar scene. To differentiate its brand among the vast options available to consumers and prove that its product offers more taste and fewer carbs and calories...