Mobile marketing Archives - Page 46 of 47 - Event Marketer
Bosch Wows Retailers with a Virtual Reality Venture
Bosch wanted to be seen as an industry innovator, not just in its product offerings, but also in the way it reached potential customers. To raise awareness and sales of Bosch’s Gasoline Direct Injection systems (GDI) and Quiet Cast Brakes, the brand launched the Bosch Xperience Mobile Tour. The tour targeted Bosch-Authorized retailers and drove...
Harley-Davidson Ditches the Stone Age for an App
We all say paper registration forms belong in the Stone Age, and in truth, they do. But that doesn’t mean digital registration processes are more efficient, from a user standpoint at least. Not everybody is familiar with a tablet, or can type on one with reasonable ease. And then there’s that pesky issue of Internet...
Macy’s Touts Its Chefs with National Food Truck Tour
Macy’s took its Culinary Council on the road with Chefs A-Go-Go, a national food truck tour designed to drive awareness of its chef advisory board, teach consumers how to cook and shop like a master chef and serve up free samples of the chefs’ signature dishes. The summertime tour kicked off in Miami and included...
Jamie Oliver Tour Sparks Interest in Healthy Eating
When celebrity chef Jamie Oliver won the prestigious TED Prize, he said he wanted to create a sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity. Thanks to $100,000 from that organization and numerous supporters and partners, Oliver built a flagship for his revolution—the...