Mobile marketing Archives - Page 45 of 47 - Event Marketer
Nutmobile Helps Planters Spread Eco-Friendly Message
Planters’ Naturally Remarkable Tour was designed to spread the brand’s sustainability message and get samples to consumers in 16 cities. For the effort, which lasted from February through August, Planters transformed a 25-foot Isuzu biodiesel truck into the peanut-shaped vehicle called the Nutmobile. The experience included a photo op with Mr. Peanut—attendees could download photos...
Allianz UK Borrows Sponsorship Assets for Mobile Tour
Allianz UK, one of the largest general insurers in the United Kingdom, used a mobile tour to inspire teamwork, communication and performance among its employees. The Team Allianz Live tour teamed up with 11 athletes the company sponsors, from retired Olympians to Olympic hopefuls, who represented the hard work ethos the company want- ed to...
Consumers Drive Ben & Jerry’s Summer Tour via Twitter
Ice cream brands have a decided edge when it comes to attracting consumers to their mobile tours—namely, ice cream. But when Ben & Jerry’s hit the streets of Los Angeles, Miami, New York City and San Francisco, the brand drew extra attention by letting consumers help direct the tour. Instead of plotting out every event...
For Driving Viewership, There’s No Place like Gnome
Gnomes have an interesting existence: If they’re not popping up in vacation photos, they’re being kidnapped from our neighbors’ yards. A&E leveraged our fascination with the little guys for its Shipping Wars Launch-Influencer Tour. The cable network strapped a 60-foot gnome wrapped in shipping tape to the back of a truck and set out on a...