Buzz/word-of-mouth programs Archives - Page 34 of 51 - Event Marketer
Disney Projects ‘Monsters Inc.’ Onto Epcot Center
Tapping into the excitement around the June release of “Monsters University,” the long-awaited prequel to its hit movie “Monsters Inc.,” Disney this year celebrated its “Monstrous Summer.” The summer was full of monster-themed events, but the kickoff “Eyenouncement” was without question the biggest of them all. The objectives were simple—p.r. and awareness—but the execution was...
NBCUniversal Goes Green with Facebook Campaign
To give its Earth Week campaign a boost of social currency across all 38 of its networks and at two live events, NBCUniversal turned to Facebook. The program, called the Share & Tell Campaign, encouraged fans to consider their consumption habits and participate in the “sharing economy” where they could post items that they no...
Activision’s Call of Duty Reveal Goes on 10-City Tour
Usually launches are reserved for leaders in media, but for Call of Duty’s Ghosts Global Multiplayer Reveal, the brand opened up to the world a 10-city tour that gave consumer influencers the ability to play with the new multi-player mode before release. The brand wanted to create a social media explosion among fans and boost...
Kellogg’s Targets Teens with Top Secret Concerts
Kellogg’s Pop-Tarts combined the power of music with the reach and relevance of Facebook to engage teens with their favorite artists in and outside the live music experience. The Crazy Good Summer program offered two “top secret” concerts featuring five of the hottest trending teen artists according to their social media reach—Carly Rae Jepsen, Austin...