Buzz/word-of-mouth programs Archives - Page 25 of 51 - Event Marketer
Sony Generates Buzz with Mystery Concert Locations
One of Sony Pictures’ roles for its parent company is creating content that provides platforms for sponsors and advertisers. One of the new additions to the portfolio last year was the Flash Concert Series, a string of 11 concerts inspired by the flash mob craze of a few years ago. “Flash mobbing was a phenomenon...
Perrier Plays on Words, Makes Nights More ‘IER’
Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier played on the “IER” at the end of its name, turning a sexy night into sexIER, a funny joke...
Stoli Activates a Hip Hotel Sampling Experience
Stoli likes the nightlife, baby. And where could be better to feel the vibe than in a hip hotel tricked out with Russian opulence and homage to the motherland inspired by the brand’s heritage but cool enough to appeal to today’s trendy 21- to-35-year-olds. Want to sample the smooth, soft ultra-premium Stoli Elit? It’s here....
Home Depot Partners with NFL for Local Projects
The Home Depot and the NFL partnered to recognize local athletic leadership while simultaneously building excitement among store associates and consumers. The brand selected 17 players from NFL markets to be judged by a blue ribbon panel made up of retired NFL players and staff and Home Depot execs, which narrowed it down to eight...