Buzz/word-of-mouth programs Archives - Page 20 of 51 - Event Marketer
NASCAR Parks Stock Cars Across NYC to Generate Buzz
NASCAR kicked off its annual year-end awards bash in high fashion, turning the streets of Manhattan into a track for its top 10 Nextel Cup drivers. For a week leading up to the awards, the drivers’ cars were parked at points across the city, with radio and newspaper ads hyping the event. Donald Trump waved...
Reebok Tattoos Foreheads in Marathon Ambush on adidas
Reebok showed the true moxie of ex-cmo Micky Pant (we miss ya, Mick!) when it invaded the Boston Marathon—long sponsored by Adidas—with an ambush effort that scored solid media hits and mucho impressions. More than 300 college students sporting Reebok-branded tattoos on their foreheads were seeded into the crowd along the Marathon route. The students’...
Buena Vista Hosts an Underwater Movie Premiere
Paradigm Shift’s wacky press-generating events keep on comin’, this time with an underwater movie premiere for the home-video release of Finding Nemo. Fans were invited to view the movie in Nemo’s natural habitat. A replica of the reef from the film was created at the Aquarium of the Pacific in Long Beach, CA. Consumers watched...
Toyota Makes One-to-One Connections with Gen Y
Toyota stayed low and under the radar with a youth-targeted retail program for Scion. Eschewing traditional marketing for personal one-to-one connections, Toyota launched Behind the Wheel to foster a conversation with Gen Y consumers that was real but not rushed, welcomed but not forced, and a catalyst for ongoing communications. The campaign toured 21 markets with...