Buzz/word-of-mouth programs Archives - Page 17 of 51 - Event Marketer
Red Bull Stunt Features Floating Mountain Bike Course
Targeting both the West Coast mountain biking community as well as college-age enthusiasts, the Red Bull Stumps, Clumps and Jumps tour cycled along the Pacific coast last summer with some of the world’s best freeride mountain bikers. The tour began in Whistler B.C. at Crankworx and concluded in San Francisco, featuring Red Bull athletes Paul...
Imagine Dragons, Southwest Host an In-Flight Concert
In a competitive field of discount carriers, Southwest Airlines wanted to build brand affinity and awareness among adults ages 18 to 54. Turns out, the way to do that was through music, specifically Imagine Dragons, one of the hottest bands on the planet. The big idea was a fully integrated, never-been-done-before program in partnership with...
Bacardi’s On-Premise Tour Ends at Music Events
To recruit more male rum drinkers ages 21-24, and connect its brand to the music and entertainment scene, Bacardi this fall launched the Untameable Tour, a program that started in bars and ended at epic music destinations like Lollapalooza and TomorrowWorld—with a heavy pour of digital extensions in between. During three-hour bar takeovers across the...
Verizon Translates Super Bowl Fan Votes into a Light Show
The Super Bowl is a perennially cluttered environment with major brands vying for share of mind among fans on-site and at home. For Super Bowl XLIX in Phoenix, Verizon re-activated and reinvented a successful strategy deployed for the previous year’s Super Bowl with a social media campaign that measured fan votes through a custom algorithm...