Buzz/word-of-mouth programs Archives - Page 15 of 51 - Event Marketer

December 23, 2015

Nakheel’s Sustainability Project Gets Positive Reviews

In Dubai, blue became the new green when Nakheel, one of the world’s largest privately held real estate developers, launched a major sustainability project called Blue Communities. Nakheel is the creative force behind the Arabian Gulf’s iconic, man-made Palm Jumeirah island (shaped like a Palm Tree), The World and other projects, developing land where none...

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December 23, 2015

Virgin Galactic’s Launch Takes Flight in Mojave Desert

This is the story of the maiden voyage of Virgin SpaceShip Enterprise and how the company known for being ahead of the curve showed 800 VIPs and members of the press on Dec. 7, 2009 in Mojave, CA, that it wasn’t restricted by anything—even the curvature of the Earth. As the first commercial “spaceline” celebrating...

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December 22, 2015

Aquarius Educates Consumers About Water Conservation

One look at the colorful Aquarius Spring! bus during its 20-week road trip may have had you thinking that the Age of Aquarius had surely dawned. But actually, the vegetable-oil powered, retrofitted school bus, complete with roof-top solar panels and a generator for powering its TV monitor, wireless microphone and other high-tech doodads, was the...

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December 22, 2015

OfficeMax Elf Mob Invades Union Square

To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...

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December 22, 2015

Kodak Encourages Consumers to Look on the Bright Side

Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No, we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students, Cameron...

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