Buzz/word-of-mouth programs Archives - Page 10 of 51 - Event Marketer
CareFusion Breaths New Life into Jazz Festival Series
Medical technology company CareFusion and jazz made beautiful music together. As sponsor of the CareFusion Jazz Festival Series, the company in the summer 2009 struck a chord with the health care executives it needed to reach to publicize its new brand name as it spun off from parent company Cardinal Health. Research had shown their...
Sony Taps into Soccer Fever to Create Buzz for Camera
Some people see romance in the moon and stars of the night sky. Sony had a different vision: Twilight Football (or soccer, to us Americans), a series of seven matches that took place on Sept. 22, 2009 during the hour of twilight as it moved across the world in stunning locations that included Iguacu Falls,...
Animal Planet Unleashes Piranhas to Promote Show
To promote the second-season premiere of “River Monsters,” Animal Planet unleashed five tricked out smart cars made to look like a swimming school of piranhas on the streets of New York City. For four days, street teams—five drivers and five “monster anglers”—wearing branded fishing vests intercepted consumers to hand out branded hats, koozies and tune-in...
Bacardi Makes Noise at New York City Lounge
Bacardi B-Live was the bash all the cool kids wanted to attend summer 2009. Taking over venues in 23 cities, Bacardi treated consumers to a fully immersive branded club experience with music icons as well as emerging artists, including DJs Jazzy Jeff, Tiga and Steve Porter, who mixed beats on stage with a giant old...