Video Wall Archives - Page 17 of 26 - Event Marketer

November 23, 2015

Budweiser Big Rig Puts Tech in the Driver’s Seat

Seven plasma screens, eight LCD monitors, six touch-screen kiosks, 17 computers, 26 speakers and 45 headphones? We’re just getting started, playa. The double-deck trailer has 48 hydraulic cylinders, two hinge-down decks, a hinge-down stage, swing-out walls and twin expandables that pivot as they slide for a unique look. Anheuser-Busch set out to build its newest...

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November 19, 2015

Intel Unleashes Demos, Entertainment and Science at CES

Question: What do an Intel Core 2 Duo processor and a bulb of garlic have in common? Answer: More than you might think. One adds zest to dishes like pasta and bread. The other energizes your computer with speed and realistic detail. But while garlic has a taste and aroma often associated with great meals...

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November 18, 2015

Samsung Executes a Triple Threat Press Show

More than 300 key media members turned out for the Samsung Global Road Show, where the brand highlighted its newest products, technology and plans for the year ahead. The 2005 show featured three distinct sections. The Samsung Experience was held at Samsung’s concept store at the Time Warner building in Manhattan. An event with Samsung...

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November 17, 2015

Sony Europe Immerses Technical Writers in PlayStation 3

When Sony Europe wanted to get the word out about PlayStation 3, which just launched in Europe, and its Blu-ray Disc, SLR cameras and Bravia TVs, it tuned in to the ultimate word-of-mouth guys—journalists, whose opinions and articles can make or break a company’s reputation. So, it invited 400 technical and lifestyle writers from 24...

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November 16, 2015

L’Oreal Takes the Museum Approach to Draw Press

When L’Oreal USA launched its Men’s Expert skin care line last year, the company knew it would need more than a typical press event to attract and engage New York City’s notoriously hard-to-impress beauty and fashion editors. The solution: a museum-style exhibit in Manhattan’s trendy Milk Studios. Armed with headsets that played a soundtrack detailing...

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