Touch Archives - Page 22 of 24 - Event Marketer
Philips’ Touch Table Lets CES Goers See Rather Than Read
An intuitive, interactive experience that utilized point-of-view videos and a model city demonstrated Lifeline’s newest innovation, GoSafe, on an epic scale for CES 2013. The “see and feel” approach, rather than “read and comprehend,” represented GoSafe’s emergency response technology and process in an engaging way. An interactive table featured an acrylic architectural model of a...
FMC’s Multi-Touch Mural Showcases its Offerings
Offshore drilling rigs aren’t easy to transport to the trade show floor. So technology became the star of oil and gas equipment technology company FMC’s trade show booth, which this year offered a multi-faceted campaign fueled by digital content. With a goal of driving traffic to the booth and engaging reps with potential customers, the...
Microsoft Takes Over Times Square for its Windows 8 Launch
Microsoft is synonymous with technology. So the technology used for the brand’s Times Square takeover for its Windows 8 launch in October 2012, was understandably awesome. To introduce consumers and the press to the new operating system, for three days, on 39 screens, Windows 8 took over New York City’s most iconic intersection. Windows 8...
Subaru Lets CES Attendees Choose Their Own Adventures
The auto show circuit can be a pretty predictable platform when it comes to event marketing tactics. Lots of slick, high-tech interactives and touch screens. Plenty of high-speed driving simulators. And more than a few “design your own car” experiences. It’s all good stuff, to be sure. But it doesn’t always convey the kind of...