Touch Archives - Page 23 of 24 - Event Marketer
Showtime Offers a Window into Victorian-era London
To help promote the first season of its new horror series “Penny Dreadful,” Showtime enticed consumers and generated a sense of mystique with the creation of interactive window displays that featured scenes from a Victorian-era street in London, complete with horse-drawn buggies, bats and pedestrians wearing Victorian clothing. The objective of the activation (besides scaring...
Verizon Power House Empowers Guests with Tech
As a major sponsor of the NFL, Verizon knew it had to stand out among the clutter of brands vying for attention as football fans ramped up for Super Bowl XLVIII. Their solution was simple: make every Power House visitor feel like a special guest. To achieve this, the brand transformed New York City’s Bryant...
Procter & Gamble Engages Moms with #BebeComRitmo
Moms know there’s nothing like those fun morning moments when baby wakes up dry and ready to rock in his or her crib after a good night’s sleep. Pampers’ #BebeConRitmo campaign brings those times to life—when baby is ready to boogie down and mom joins in on the fun. The effort had consumers share clips...
Texas Spurs Tourism with Gamification
If J.R. Ewing and the Dallas Cowboy Cheerleaders are the only things that come to mind when you think of Texas, it’s high time you check out Texas on Tour. To help change perceptions about the Lone Star State and get consumers excited about all of the natural wonders and cultural attractions Texas has to...