Touch Archives - Page 20 of 24 - Event Marketer
BNY Mellon Drives Booth Traffic with Gamification
Finding the perfect balance between financial risk and reward is not only a vocation for most professional money managers—it’s their avocation, too. So BNY Mellon decided to tap into that passion, and drive traffic to its trade show booth, with a technology that tapped into the strategic mindset and competitive spirit of wealth and asset...
L’Oreal Paris Adds Color to New York City Subway
The L’Oréal Paris Intelligent Color Experience featured a highly customizable and convenient way to experience the brand in a location where female consumers would least expect it—the New York City subway system. In an age when beauty is increasingly about individuality, the L’Oréal Paris Intelligent Color Experience brought women fully customized recommendations backed by a...
Monster’s SHRM Booth Hosts a 3D Match Game
Career website Monster.com wanted to add cutting-edge high-tech tools to its resume of services designed just for HR professionals, so it rolled out a new booth that was wired for action at the 2010 Society for Human Resource Management (SHRM) show in San Diego. A 12-player 3D “Monster Candidate Match Game” invited visitors to match...
McDonald’s App Brings the Supply Chain into Focus
McDonald’s Marketplace presented information about quality assurance in the company’s supply chain via an iPad app in a “Farmer’s Market” exhibit area at the 2012 Worldwide Convention. Content included videos, photos, diagrams and graphics highlighting supply chain initiatives. Brand ambassadors equipped with iPads facilitated personal discussions. The McDonald’s Place and Promotion introduced social media and...