Touch Archives - Page 24 of 24 - Event Marketer
GE Simulator Shows ‘Ecomagination’ at Work
Just south of the Middle Eastern city of Abu Dhabi, construction crews are busy building a zero-carbon city from scratch. Its name is Masdar City and when it’s done, it will be home to some of the most innovative green technologies on the planet—from wind towers that can drop the desert air in the city...
Amex Fuels Rivalry Amongst Small Business Owners
If there’s one thing all small business owners have in common, it’s a competitive spirit. It’s what drives them to turn their dreams into successful small businesses, and those successful small businesses into thriving competitors in their local markets. American Express OPEN knows what makes these small business owners tick, so for its 2014 Consumer...
GM Touts OnStar with Mobile Command Center
General Motors’ OnStar vehicle assistance service has gained traction among car buyers, but the automaker wanted to spread the word about a newer, related product called the FMV (For My Vehicle) Mirror. Available to owners of any make of car—not just GM models—the product offers the same support and services as OnStar. To get the...
Verizon Offers Bowl Fans a Power House
Verizon’s Power House activation for the Super Bowl in New York City’s Bryant Park was monumental, both in size and impact. The brand set out to create awe-inspiring technology experiences showcasing its network, products and services, including the brand new LTE Multicast, Verizon’s future network technology. To do that, the brand created a 15,000-square-foot brand...