Touch Archives - Page 14 of 24 - Event Marketer
Sandvik Displays Products in an Interactive Tool Box
Leveraging its presence at the International Manufacturing Technology Show, engineering group Sandvik aimed to showcase the new tools and unique solutions it developed for modern business, while offering a sneak peek at what the future of the industry might look like. Through its hands-on activation, the brand was able to highlight select tools from its...
Nationwide Teaches Safe Driving in a High-Tech Mobile Experience
As a well-established insurance company, Nationwide has worked to maintain its message over the years to protect what matters most to consumers. With that charge in mind, the brand set out to bring awareness to the number one cause of death among children in the United States—accidental injuries. Through its Make Safe Happen mobile marketing...
Under Armour Deploys an in-Store Digital Obstacle Course
The goal for the launch and opening of Under Armour’s Chicago Brand House store—a 30,000-square-foot space on the Magnificent Mile, and the largest retail location the company has opened to date—was to interact with local Chicagoans, build Brand House awareness, drive loyalty and in-store traffic and capture consumer and social connectivity. To do that, the...
Inside Reebok’s Workout Experience at CrossFit Competitions
Reebok was looking to create an in-person workout activation for all six locations of the Reebok CrossFit Regional Competitions in May and the Games in July, one that would motivate and engage the hyper-competitive audience while capturing their information for ongoing engagement beyond the events. The result was a life-sized interactive display where users could...