LED Archives - Page 13 of 42 - Event Marketer
Coke Brings Christmas to War-Stricken Colombia
Brand experiences have the power to touch and transform even the most vulnerable consumers across the globe. In the case of Coca-Cola’s annual Christmas Caravan in South America, it was bringing lights of hope to communities along the Magdalena River in Colombia, a region that after decades of violence between the government and guerrilla militias...
Tech-Heavy Tasting Booths Fuel Jennie-O Mobile Tour
If you’re one of those people who think turkey is just for Thanksgiving dinner, Jennie-O’s Make the Switch tour hoped to convince you otherwise. Jennie-O Turkey Store, a subsidiary of Hormel Foods, traveled to five cities with a branded food truck, two innovative tasting booths and a custom video engagement that delivered GIFs to attendees’...
Activision’s Epic Call of Duty Event Elevates Esports
Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park...
Spotify Road Show Leverages Moments-Based Marketing
The Branded Moments Road Show reached media buyers at agencies in seven cities with an immersive experience that showcased Spotify’s ability to target the moments that its listeners are currently in. Moments-based marketing is new to the advertising industry and considered the new currency of the “attention economy.” The road show showcased Spotify as a...