Data collection Archives - Page 26 of 44 - Event Marketer

October 27, 2015

American Express Sparks Instant Social Connections

Business cards are so 2010. Welcome to the age of the Connector—a quarter-sized digital networking device that utilizes NFC (Near Field Communication) technology and allows for instant “social business card” exchange among users. The tiny device inspires event attendees to network and digitally exchange contact information by simply tapping one device to the next. American...

read more

October 27, 2015

Nespresso Offers Personalized Sampling Engagement

Nespresso was interested in challenging the preconceptions of high-end coffee consumers, and showing them that the brand is as much of a coffee snob as they are. To introduce a wide variety of its coffees to affluent and well-heeled professional consumers in an efficient and time-sensitive way, the brand went to one of the most...

read more

October 27, 2015

Zappos Gingerbread Man Leads Social Chase Activation

During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic and purchases at Zappos.com, the brand sent a life-sized gingerbread man out onto the streets of the city and challenged folks to catch him and...

read more

October 27, 2015

Hot Wheels Deploys Twitter-Activated Vending Machine

It seems like a simple thing to give out samples of Hot Wheels at a car show. But for the Canadian International Auto Show (CIAS), Hot Wheels set out to turn a simple sampling activation into an experience that every consumer would remember. The objectives included earning as much attention from CIAS attendees as possible,...

read more

October 27, 2015

Ford Fiesta Movement Sequel Reaps Social Media Wins

Ford’s Fiesta Movement was a defining moment in experiential marketing and was a major factor in the success of the vehicle’s launch. With this year’s Sequel, the brand faced a huge challenge and exceeded all projections to showcase, and ultimately sell, the Fiesta to an unfamiliar market. Well played. Once again, Ford shows that it...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2025 Access Intelligence, LLC – All Rights Reserved. |