Data collection Archives - Page 44 of 44 - Event Marketer
Mary Kay’s Client Acquisition Tactic Gets a Makeover
The Mary Kay Makeover Day was the key digital experience during the Mary Kay Leadership Conference that encouraged Mary Kay Consultants to commit to hosting a party during Mary Kay Makeover Day 2014. It was set up to leverage and gather data that will help Mary Kay Consultants acquire new customers and provide consultants with...
Adult Swim Masters Data Tracking with a Fun House
What looked on the outside like a very silly romp through a fun house was in fact a sophisticated data tracking and social media tracking machine. Welcome to Adult Swim’s quirky Fun House and Meatwad Dome at San Diego Comic-Con. The cable network kept track of attendance using a reservation system with a digital time...
Ford Drives Sales with a Facebook Ad Campaign
Car purchases are a big deal, so when you’re a car company targeting consumers that are on the fence about your brand, it may be hard to get them in the seat to check out your vehicles. Ford’s EcoBoost Challenge, a national test-drive campaign, sought to provide a nice, but limited, incentive for consumers in...
Oprah Tour Takes a Social-by-Design Approach
Oprah doesn’t know how to do anything by half measures, and her The Life You Want tour was no exception. It hit the road last year with a truly staggering list of objectives, including creating an unforgettable experience that made a data capture tool, the O Tour Wristband, a core part of the show. The...