Data collection Archives - Page 24 of 44 - Event Marketer
Oracle CloudWorld Achieves Latin American Record
Cloud computing is the future of enterprise-level computing, and as a leader in the space, Oracle is bringing the good news everywhere it goes. For its CloudWorld São Paulo, the brand set for itself the task of being the largest cloud computing event ever held in Brazil in order to tap into the rapidly evolving...
SAP Re-engineers Sapphire Now with Customer Focus
SAPPHIRE NOW is a perennial example of the best in b-to-b event marketing, and last year SAP found a way to take its well-known campus format to the next level by using its expertise in evergreen experiences to give its customers some sweet ROI for their time. SAP is a leader in the realm of...
Industrial Week Builds an Exhibitor Directory Tool
Expo Match was created for the Industrial Week conference last September as a vehicle to boost exhibitor-visitor interaction before, during and after the trade show. The new tool contains a unique matchmaking engine that uses a specific algorithm to match the contents of the trade show’s online exhibitor directory with specific visitor needs generated by...
CES App Lets Attendees Build Their Show Map
Even some of the biggest trade shows in the industry have to work harder than ever to keep exhibitors coming back year after year. The 2011 Consumer Electronics Show last year developed a way to add value for its exhibitors with an app called MyCES that offered attendees an online interactive exhibitor directory, floor plan...