Data collection Archives - Page 19 of 44 - Event Marketer
Cadillac Wows with a Multidimensional Ride-and-Drive
Solidifying its luxury cred among such brands as Mercedes-Benz, BMW, and Lexus was the goal. And non-Cadillac drivers in the all-important Southern California market were the target. So Caddy set up shop at a decommissioned military base for a multidimensional ride-and-drive. Visitors passed through a security checkpoint to enter and discovered a huge branded facade...
Lucasfilm’s Retail Strategy is out of this World
Boosting sales of “Star Wars Episode III: Revenge of the Sith” merchandise and establishing Wal-Mart as the place to get it were the goals of this campaign. Parking lots at nearly 400 Wal-Mart stores nationwide hosted Star Wars extravaganzas, drawing customers to see the latest Star Wars products. For two days, collectors and enthusiasts could immerse...
Sargento Cooks Up Buzz with Retailtainment Efforts
Sargento was after “food adventurers,” consumers who like to experiment with their recipes. To persuade them to try its Bistro Blends line of cheeses, Sargento decided on a three-pronged approach that would give those adventurers a chance to taste the goods, see them being prepared and fire questions at culinary experts. “The campaign was just...
Revlon Opens Eyes with Virtual Makeovers
Interactive and eye-catching (pun intended) mall events helped Revlon get women to try Fabulash mascara. Two towers with eight built-in flat-screen monitors flanked the event area, with djs providing the soundtrack. “Virtual makeover” kiosks allowed visitors to get an idea of what different makeup combinations would look like—colors were added to a digital image of...